Woodbridge By Robert Mondavi Partners With America's Second Harvest?The Nation's Food Bank Network On Campaign To Fight Hunger
Promotions and charity auction to take place; Substantial donation from Woodbridge by Robert Mondavi to be made
Lodi, Calif.--- November 5, 2007 --- Woodbridge by Robert Mondavi has joined America’s Second Harvest—The Nation’s Food Bank Network— in the fight against hunger by creating a cause-related promotion called Give Hope that will benefit the organization and its more than 200 member food banks.
Give Hope’s goal is to combat hunger in America by raising money and awareness through a series of initiatives that kick off this month and continue through the end of the year. A few of these initiatives include a $50,000 donation from Woodbridge by Robert Mondavi, on- and off-premise promotions, and the opportunity for consumers to find out how to make donations directly to America’s Second Harvest at Woodbridgewines.com*.
In addition, Woodbridge has organized a charity auction of star-studded and other experiential prize packages. The auction will take place on eBay from November 29-December 9, 2007, at www.ebay.com/woodbridge. One-hundred percent of the proceeds generated through the auction will benefit America’s Second Harvest and its member food banks. A few of the exciting items on which consumers can bid include:
- Eat, Pray, Love: The opportunity for one lucky winner and a guest to dine in New York City with literary sensation Elizabeth Gilbert, author of the #1 New York Times bestselling memoir, Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia.
- Dine with a Hero: The opportunity for one lucky fan and a guest to share dinner in Los Angeles with NBC Heroes’ cast member Jimmy Jean-Louis.
- Visit America’s Test Kitchen: A trip for two to visit America’s Test Kitchen—including a full tour of the test kitchen facilities just outside of Boston, an opportunity to meet cast members from the show and participation in a recipe or ingredient tasting.
- Cal Ripken Jr. Autographed Items: A 3L bottle of Woodbridge by Robert Mondavi Select Vineyard Series Cabernet Sauvignon signed by National Baseball Hall of Fame member, Cal Ripken Jr., along with an autographed copy of his book Get in the Game.
- The Ultimate Wine Country Experience—Destination Lodi: This trip for two includes a two night stay at the luxurious Wine & Roses Hotel and Spa, spa treatments, a VIP tour of Woodbridge vineyards and winery, a four-course gourmet lunch and private blending seminar with Woodbridge by Robert Mondavi head winemaker, Todd Ziemann.
- Legally Blonde The Musical: Two VIP tickets to the smash Broadway hit, a backstage tour to meet members of the cast, dessert with Kate Shindle, one of the show’s star cast members, as well as cast-signed memorabilia.
- A Taste of Fine Cooking: Meet, shop and cook with Fine Cooking magazine’s editorial staff and enjoy the bucolic Connecticut countryside in this three-day getaway. This trip for two includes roundtrip airfare to Hartford, a three-night stay at a charming bed and breakfast, an afternoon with the editors of the Fine Cooking, shopping at a country greenmarket, preparing dinner with the Fine Cooking staff, and participating in a wine tasting.
“We are truly grateful to have Woodbridge by Robert Mondavi join us in the fight against hunger to help build awareness and draw greater attention to the severity of hunger in America,” said Vicki Escarra, president and CEO of the America's Second Harvest—The Nation’s Food Bank Network. “Hunger is a solvable problem that reaches into every community in this country, affecting one in nine people. We are hopeful that this project will inspire thousands to take action to help move us closer to a hunger free America.”
“Woodbridge is honored to be joining America’s Second Harvest in helping fight hunger in America,” said Kevin Conner, marketing director, Woodbridge by Robert Mondavi. “At their core—our wines are agricultural products, and we rely on the bounty of the land to help us produce great-tasting, quality wines. We’ve been fortunate at harvest time and we see this partnership as a way to give back and raise consciousness about hunger within our communities.”
America's Second Harvest is leading the fight against hunger as the largest domestic hunger-relief organization in the United States, with a national network of more than 200 food banks and food-rescue organizations.
About Woodbridge by Robert Mondavi
Woodbridge by Robert Mondavi is made at the Woodbridge Winery in Acampo, California and is distributed by Centerra Wine Company, headquartered in Canandaigua, New York. Centerra Wine Company is the largest selling division of Constellation Wines U.S., focusing on the popular, premium and specialty wine categories. An operating division of Constellation Brands, Inc., Constellation Wines U.S. encompasses the four U.S. wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine Partners, and North Lake Wines. Leading Centerra brands include Robert Mondavi Private Selection, Alice White, Arbor Mist, Cook's, Covey Run, Ravenswood, Vendange, Toasted Head and Woodbridge by Robert Mondavi.
About America’s Second Harvest
America's Second Harvest — The Nation's Food Bank Network is the largest charitable domestic hunger-relief organization in the United States. Through its network of more than 200 member food banks, America's Second Harvest annually provides assistance to more than 25 million people in need in all 50 states, the District of Columbia and Puerto Rico. Each year, America's Second Harvest secures and distributes more than 2 billion pounds of food and grocery products to support feeding programs at approximately 50,000 local charitable agencies, including food pantries, soup kitchens, and emergency shelters. To learn more, please visit www.secondharvest.org.
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Contact:
Ross Fraser
312.641.6422
